Idea Time


You only need 45 minutes a week, and you will apply your learning to a ‘Big, Hairy, Audacious Goal’ (BHAG) that you want to crack. You will learn AND make progress on a real challenge or opportunity. Plus, part of your 45 minutes is a 20 minute weekly one-to-one phone or Skype call with our MD and author of the programme, Dr. Jo North.

  • Our innovation course is tailored to the specific needs of the individual throughout, to create a highly targeted, bespoke learning experience.

  • In week one, you will identify a key commercial goal or challenge that you aim to achieve for the business. Examples include: increased sales; customer experience; develop / launch new products or services; develop team culture; improve operating efficiency. 

  • You will work to achieve your target outcome through the programme, supported by weekly one-to-one support from Dr. Jo North, an innovation and business growth expert. The learning from the programme is applied to this goal or challenge, so that you will actively use the course materials to benefit you and your business.

  • You will also receive an individual Foursight TM profile that identifies your personal innovation and creative problem style preferences and learn how to leverage your preferences for more productive outcomes.

  • Because the time commitment required is only 45 minutes per week, at a time and place to suit you, the programme has the benefit of providing a flexible and personalised development experience that does not require significant chunks of time away from the business.

  • “Jo quickly won our trust and took us on a journey of creative discovery that has bounded us closer as a team who work together better and who deliver better results for our organisation.”

    Fiona Williams

    CEO, Explore York

  • “Idea time is an essential programme for anyone in business who wants to not only to dream about the possibilities of where their business could go but develop effective creative strategies to bring those possibilities to life.”

    Amanda Selvaratnam

    Head of Executive Development, University of York

  • “I feel privileged to have undertaken the 12 week Idea Time programme. The blend of activities and reflection within the structure drove me onward to create my own leadership & HR consultancy from scratch! Thank you so much Jo, I owe you a great deal.”

  • “I have already applied some of the techniques (meeting types, idea collection) to my work and had excellent results!”